In preparation for Marvel’s upcoming summer event, Avengers vs. X-Men, Marvel is facilitating launch parties at comic book stores worldwide for the release of #1 on Tuesday, April 3rd at 8pm.
Fans attending these events are promised not just to be able to buy Avengers vs. X-Men #1 a day early, but they will also be in line to receive special items which are exclusive to the launch parties. The merchandise received will be dictated by the store’s allegiance to either the Avengers or the X-Men, which they are invited to declare when they opt into taking part in the parties.
Marvel Senior Vice-President of Sales, David Gabriel, had the following to say about the launch parties:
“Whether it’s advertising, promotional material or limited edition variant covers, every one of our valued retailer partners will be able to get the word out to both their regular customers and new fans about this comic event and the exciting Avengers VS X-Men Launch Parties. Some stores will choose to side with the Avengers and some will side with the X-Men, but I can guarantee one thing—Marvel will make sure all of them have everything they need to make Avengers VS X-Men #1 their top selling comic of the year.”
For more details, including what will be included in the Avengers vs. X-Men party kit, check out the source.