“Battleship sunk? Check. Dictator deposed? Check.”
- The Avengers - $55 m = $457,078,000 17-Day Total - ($220 m production budget)
- Battleship - $25.3 m (Opening Weekend) - ($209 m production budget)
- The Dictator - $17.415 m (Opening Weekend) = $24,456,000 5-Day Total - ($65 m production budget)
- Dark Shadows - $12.77 m = $50,908,000 10-Day Total - ($150 m production budget)
- What to Expect When You’re Not Expecting - $10.5 m (Opening Weekend) - (production budget n/a)
The game board industry just had their hopes sunk with Battleship over this weekend. Despite a strong international presence with over $200 million taken in so far, the domestic release of Battleship opened up to a paltry $25 million thanks to another strong holdover for The Avengers. Perhaps it was the familiarity of the product that was detrimental to the film because most people just couldn’t fathom how it could be turned into a movie until the first trailers were released, and when they did come out people just didn’t see how it tied into the board game.
Despite getting an early jump in the week with a Wednesday opening, Sacha Baron Cohen’s latest caricature of dictator Admiral General Aladeen could only muster $24 million over the first five days, with $17 million of it coming in over the weekend. Compared to Bruno and Borat, The Dictator was by far Cohen’s weakest opening, but with a budget of $65 million the film has at least made back more than 1/3 of its budget.
Dropping down from second to fourth is the Tim Burton/Johnny Depp gothic vampire team up, Dark Shadows. Appropriately enough the film will probably cast some dark shadows onto whether this duo can continue to create great films together as the film only managed to take in another $12 million over the weekend, bringing up its domestic total to over $50 million, 1/3 of its $150 million production budget.
Rounding out the top five is the pregnancy comedy What to Expect When You’re Not Expecting. With no real A-Listers—with the possible exception of Cameron Diaz—the film only managed a $10.5 million opening, but considering the competition it was up against it should be considered a success.
Here’s how the rest of the top ten plays out.
6. The Best Exotic Marigold Hotel - $3.25 m = $8,257,000 17-Day Total - (production budget n/a)
7. The Hunger Games - $3 m = $391,631,000 59-Day Total - ($78 m production budget)
8. Think Like a Man - $2.7 m = $85,888,000 31-Day Total - ($12 m production budget)
9. The Lucky One - $1.765 m = $56,921,000 31-Day Total - (production budget n/a)
10. The Pirates! Band of Misfits - $1.45 m = $25,362,000 24-Day Total - ($55 m production budget)