Attention spans ought to never be taken for granted by developers. The ability to grab your audience, be it by sensational graphics, gripping story, or gameplay laced with an uncompromising fun factor, is all crucial to maintain low player churn rates. Traditionally, this is not a problem for AAA titles. Social gaming, however, faces this problem tenfold. Social game analysis firm, Playnomics, recently released a report detailing that 85% of social game users in the U.S. who acquired a game between July and September stopped playing after just one day.
Get the full skinny by clicking the break below.
Playnomics says after the first 24 hours of newness, it was dramatically more difficult for developers to keep players around with about 95% of all the users stopped playing their new social games by the end of September. More curious is how most users tend to fell off within the first 3 days.
Conversely, if a user kept playing a social game for a full seven days, Playnomics found that their overall playtime would increase exponentially compared to players who didn’t make it through the first week. The trick seems to be holding their attention spans beyond for that first week, they’re more likely to keep playing.
Playnomics also examined user engagement on a geographical level, and found that within the U.S., Oregon sports the most-engaged social game players, while southern states like Georgia and South Carolina are the least engaged. Globally, the Middle East proved to be the most engaged region.