“Snow White and the Huntsman” (2012) Interactive Trailer
Universal Pictures has released this really cool interactive trailer for their upcoming Snow White and the Huntsman. Though a rehash of a previous trailer, the interactive options they’ve added to it have given this trailer more value in checking out. Simply hold your mouse over the video for options to behind-the-scenes facts, and discussion options are displayed in the space below the trailer for viewers to click through to more behind-the-scenes featurettes for the film.
I personally found this to be really cool and something I’m looking forward to see done by other studios with other big blockbuster projects as it really helps sell the movie to me. Not only that, it shows an appreciation of the film-making process by not reducing these featurettes as bonus material on DVD/Blu-Ray releases.
Snow White and the Huntsman stars Charlize Theron, Kristen Stewart, Chris Hemsworth, Toby Jones, Nick Frost, Ray Winstone and Ian McShane and hits theaters June 1st.
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